{"id":116,"date":"2026-10-30T19:49:00","date_gmt":"2026-10-30T19:49:00","guid":{"rendered":"https:\/\/austins.website\/blog\/how-to-become-an-seo-consultant\/"},"modified":"2026-10-30T19:49:00","modified_gmt":"2026-10-30T19:49:00","slug":"how-to-become-an-seo-consultant","status":"publish","type":"post","link":"https:\/\/austins.website\/blog\/how-to-become-an-seo-consultant\/","title":{"rendered":"How to Become an SEO Consultant: A Step-by-Step Guide"},"content":{"rendered":"<p>Becoming an <a href=\"https:\/\/austins.website\/consulting\/seo\/\">SEO consultant<\/a> is one of the more flexible career paths in digital marketing. You can work independently, advise businesses on growth, and build a consulting practice around skills that companies need to compete in organic search.<\/p>\n<p>But knowing how to optimize a website and knowing how to run a consulting business are two different things.<\/p>\n<p>A successful SEO consultant needs technical knowledge, analytical skills, business judgment, and the ability to communicate recommendations that clients can actually implement.<\/p>\n<p>You don&#8217;t need a specific college degree, an expensive seo certification, or years at a major agency to get started. You do need practical experience, a repeatable process, and evidence that your work produces meaningful results.<\/p>\n<p>This guide explains how to become an SEO consultant, from learning the fundamentals of search engine optimization to finding clients, pricing your services, and building a sustainable business.<\/p>\n<h2>Step 1: Understand What an SEO Consultant Actually Does<\/h2>\n<p>An SEO consultant helps businesses improve their visibility in organic search and turn that visibility into measurable business outcomes.<\/p>\n<p>The work typically includes diagnosing website problems, identifying growth opportunities, developing seo strategies, and advising clients on implementation. For a closer look at these responsibilities, see <a href=\"https:\/\/austins.website\/blog\/what-does-an-seo-consultant-do\/\">what an SEO consultant does<\/a>.<\/p>\n<p>An seo specialist may focus on executing individual tasks, such as updating pages or conducting keyword research. An seo manager often coordinates teams, budgets, and ongoing campaigns. A consultant is usually responsible for diagnosing problems, prioritizing opportunities, and recommending solutions.<\/p>\n<p>These roles overlap considerably. The main difference is the level of responsibility and the relationship with the business.<\/p>\n<p>A competent seo expert should be able to explain not only what needs to change, but why the change matters.<\/p>\n<p>For example, improving search engine rankings for a high-volume keyword might sound impressive. However, if that keyword attracts visitors who never become customers, the improvement may have limited business value.<\/p>\n<p>A consultant must connect SEO recommendations to qualified leads, revenue, customer acquisition, or other relevant performance indicators.<\/p>\n<p>That requires understanding both search engines and the client&#8217;s business model.<\/p>\n<h2>Step 2: Learn the Fundamentals of Search Engine Optimization<\/h2>\n<p>Before advising clients, develop a working understanding of how search engines discover, interpret, and rank content. Google&#8217;s <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" rel=\"noopener\" target=\"_blank\">SEO Starter Guide<\/a>, published by Google Search Central, is an authoritative starting point for learning these fundamentals.<\/p>\n<p>Start with three major disciplines.<\/p>\n<h3>Technical SEO<\/h3>\n<p>Technical seo focuses on making websites accessible, understandable, and efficient for search engines.<\/p>\n<p>You should understand:<\/p>\n<ul>\n<li>Crawling, indexing, XML sitemaps, and canonical URLs<\/li>\n<li>Site architecture and internal linking<\/li>\n<li>Redirects, broken links, and HTTP status codes<\/li>\n<li>Site speed and Core Web Vitals<\/li>\n<li>Mobile usability and rendering<\/li>\n<li>Structured data and schema markup<\/li>\n<\/ul>\n<p>You don&#8217;t need to become a professional developer, but basic knowledge of html, css, and javascript is valuable.<\/p>\n<p>These skills help you investigate rendering problems, communicate with developers, and recognize when a recommendation could affect website functionality.<\/p>\n<h3>On-Page SEO<\/h3>\n<p>On-page seo involves improving individual pages so they satisfy relevant searches and communicate their purpose clearly.<\/p>\n<p>Important skills include optimizing title tags, headings, internal links, meta tags, and page copy.<\/p>\n<p>You should also understand how meta descriptions influence the appearance and appeal of search snippets, even though they are not a direct Google ranking factor.<\/p>\n<p>Effective on-page optimization requires more than inserting keywords into headings. You need to evaluate user intent, page structure, topical coverage, and the quality of the information provided.<\/p>\n<p>Strong on-page seo also supports user experience by helping visitors find answers without unnecessary friction.<\/p>\n<h3>Off-Page SEO<\/h3>\n<p>Off-page seo focuses on signals and activities beyond the website itself.<\/p>\n<p>This includes earning relevant backlinks, developing brand visibility, and building relationships with publishers or industry organizations.<\/p>\n<p>Effective link building should prioritize editorial relevance and legitimate value rather than purchasing large quantities of low-quality links.<\/p>\n<p>Off-page optimization can support visibility, but it cannot compensate for a website that is technically inaccessible or fails to meet searcher needs.<\/p>\n<p>Understanding how these three disciplines interact is essential for anyone pursuing an seo career.<\/p>\n<h2>Step 3: Master Keyword Research and Search Intent<\/h2>\n<p>Keyword research is one of the most important skills an aspiring consultant can develop.<\/p>\n<p>The objective is not simply to find keywords with high search volume. It&#8217;s to identify searches that align with a business&#8217;s products, services, audience, and commercial goals.<\/p>\n<p>A practical keyword research process includes:<\/p>\n<ol>\n<li>Identify the products, services, and problems relevant to the business.<\/li>\n<li>Collect keyword opportunities using research platforms and existing search performance data.<\/li>\n<li>Group related searches by topic and intent.<\/li>\n<li>Review the serps to understand what types of pages currently appear.<\/li>\n<li>Evaluate competition, business relevance, and realistic ranking opportunities.<\/li>\n<li>Map target topics to existing or proposed website pages.<\/li>\n<\/ol>\n<p>For example, someone searching for &#8220;what is CRM software&#8221; is likely researching a category. Someone searching for &#8220;CRM implementation consultant&#8221; may be closer to purchasing a service.<\/p>\n<p>Both searches can have value, but they require different content and conversion strategies.<\/p>\n<p>Your keyword research should inform the broader content strategy rather than exist as an isolated spreadsheet.<\/p>\n<p>Learn to examine search engine results pages directly. Look at page formats, competing businesses, search features, and the questions users appear to be trying to answer.<\/p>\n<p>Tools provide useful estimates, but direct observation helps you understand the competitive environment.<\/p>\n<p>An seo expert combines research data with commercial judgment to decide which opportunities deserve attention.<\/p>\n<h2>Step 4: Learn the Essential SEO Tools<\/h2>\n<p>You don&#8217;t need subscriptions to every platform to become an effective consultant.<\/p>\n<p>Start with a small set of seo tools that support research, auditing, measurement, and reporting.<\/p>\n<h3>Google Search Console<\/h3>\n<p>Google Search Console provides information about how a verified website performs in Google Search.<\/p>\n<p>Use it to examine impressions, clicks, queries, indexing issues, and technical warnings.<\/p>\n<p>It&#8217;s particularly useful for identifying pages that already receive search exposure but may have opportunities for improvement.<\/p>\n<h3>Google Analytics<\/h3>\n<p>Google Analytics helps you understand what visitors do after arriving on a website.<\/p>\n<p>Learn how to examine traffic acquisition, engagement, key events, and conversion rates.<\/p>\n<p>Avoid treating bounce rates as an automatic measure of content quality. A visitor can find a complete answer on one page without visiting another.<\/p>\n<h3>Semrush<\/h3>\n<p>Semrush supports keyword discovery, competitor research, rank tracking, and website audits.<\/p>\n<p>A beginner can use Semrush to compare competing domains, identify missing topics, and investigate potential technical problems.<\/p>\n<p>Its competitive estimates are useful directional inputs, not verified access to another company&#8217;s analytics.<\/p>\n<h3>Ahrefs<\/h3>\n<p>Ahrefs provides research capabilities for keywords, competitors, and backlinks.<\/p>\n<p>It&#8217;s especially helpful for evaluating referring domains and understanding how competing websites attract links.<\/p>\n<h3>Moz<\/h3>\n<p>Moz offers keyword research, site auditing, and link analysis capabilities.<\/p>\n<p>Moz also publishes educational resources that can help beginners develop a stronger understanding of SEO terminology and workflows.<\/p>\n<p>You don&#8217;t need paid subscriptions to Semrush, Ahrefs, and Moz simultaneously. Choose tools according to your actual projects and budget.<\/p>\n<p>A strong seo specialist understands the limitations of each platform and validates important findings using multiple sources when possible.<\/p>\n<h2>Step 5: Get Hands-On Experience With Real Websites<\/h2>\n<p>Reading tutorials will teach you terminology. Working on websites will teach you how SEO decisions affect actual performance.<\/p>\n<p>If you&#8217;re researching how to become an seo specialist, this is arguably the most important step.<\/p>\n<p>Start with a website you control. A personal website, niche project, or small business site gives you an environment where you can test ideas without risking a paying client&#8217;s business.<\/p>\n<p>You can build a project using wordpress or another content management system.<\/p>\n<p>Then establish a baseline and begin improving it.<\/p>\n<h3>Run Your First SEO Project<\/h3>\n<p>Choose a topic with identifiable demand and build a small collection of useful pages.<\/p>\n<p>Conduct keyword research, create a content strategy, and document your decisions.<\/p>\n<p>Next, work through practical improvements:<\/p>\n<ul>\n<li>Audit indexing and technical accessibility.<\/li>\n<li>Improve page structure and internal linking.<\/li>\n<li>Perform content optimization on existing pages.<\/li>\n<li>Fix crawlable broken links and unnecessary redirects.<\/li>\n<li>Improve page performance where feasible.<\/li>\n<li>Review organic traffic and relevant conversions.<\/li>\n<\/ul>\n<p>A structured <a href=\"https:\/\/austins.website\/consulting\/technical-seo-audit\/\">technical SEO audit<\/a> can help identify and prioritize the technical issues affecting a website.<\/p>\n<p>Keep a record of your changes, implementation dates, and observed results.<\/p>\n<p>SEO performance can change because of seasonality, competition, algorithm updates, and other factors outside your control. Don&#8217;t automatically attribute every increase to your work.<\/p>\n<p>Instead, develop the habit of documenting evidence and explaining uncertainty.<\/p>\n<p>This approach builds the analytical discipline expected from a professional seo specialist.<\/p>\n<h2>Step 6: Learn Content Strategy and Optimization<\/h2>\n<p>Content marketing and SEO are closely connected, but publishing more pages doesn&#8217;t automatically produce better performance.<\/p>\n<p>Effective content marketing begins with understanding the audience, the business, and the information needed at different stages of a buying decision.<\/p>\n<p>A useful content strategy identifies:<\/p>\n<ul>\n<li>Which topics support the company&#8217;s services or products<\/li>\n<li>Which existing pages should be improved<\/li>\n<li>Where new content is genuinely necessary<\/li>\n<li>How pages should connect through internal links<\/li>\n<li>What expertise or original information the business can contribute<\/li>\n<\/ul>\n<p>Content optimization involves improving existing pages for usefulness, relevance, accuracy, and discoverability.<\/p>\n<p>For example, a law firm might have a service page that receives impressions but relatively few clicks. You could evaluate its title, content structure, competing pages, and alignment with the searcher&#8217;s needs.<\/p>\n<p>You might recommend clearer explanations, better supporting information, or improved internal links.<\/p>\n<p>You should also understand e-e-a-t, which stands for experience, expertise, authoritativeness, and trustworthiness.<\/p>\n<p>Google uses the concept in its Search Quality Rater Guidelines. It is not a single ranking score that a consultant can calculate or optimize directly.<\/p>\n<p>The practical lesson is to create reliable, people-first content supported by relevant expertise and credible information.<\/p>\n<p>An seo expert should know when content optimization is appropriate and when a page already answers its intended question effectively.<\/p>\n<h2>Step 7: Develop Analytical and Reporting Skills<\/h2>\n<p>Businesses hire consultants to make better decisions, not to receive larger spreadsheets.<\/p>\n<p>Data analysis is what turns raw SEO metrics into actionable recommendations.<\/p>\n<p>Learn to distinguish between leading indicators and business outcomes.<\/p>\n<p>Impressions and rankings can indicate changing search visibility. Clicks and organic traffic provide information about visits. Leads, sales, and qualified opportunities reveal more about commercial impact.<\/p>\n<p>A useful reporting process should answer four questions:<\/p>\n<ol>\n<li>What changed?<\/li>\n<li>What likely contributed to the change?<\/li>\n<li>How did it affect business performance?<\/li>\n<li>What should happen next?<\/li>\n<\/ol>\n<p>For example, suppose a service page gains impressions while clicks remain flat.<\/p>\n<p>You might investigate whether the page is appearing for less relevant queries, whether its average position changed, or whether search features are affecting click behavior.<\/p>\n<p>Then you can recommend a targeted action rather than simply asking the client to publish more content.<\/p>\n<p>Strong reporting also requires understanding measurement limitations, attribution, and the difference between correlation and causation.<\/p>\n<p>This is how a seo specialist begins developing the judgment expected from an seo expert.<\/p>\n<h2>Step 8: Choose an SEO Consulting Specialization<\/h2>\n<p>General SEO knowledge is useful, but specialization can make your services easier to position and sell.<\/p>\n<p>Consider developing expertise in one of the following areas.<\/p>\n<h3>Local SEO<\/h3>\n<p>Local seo focuses on improving visibility for businesses serving specific geographic markets.<\/p>\n<p>Consultants may work on Google Business Profiles, location pages, local citations, reviews, and locally relevant website content.<\/p>\n<p>This specialization can be valuable for law firms, healthcare practices, contractors, and other service businesses.<\/p>\n<h3>Technical Consulting<\/h3>\n<p>Technical consultants focus on crawling, indexing, rendering, website migrations, and complex architecture problems.<\/p>\n<p>This work often requires close collaboration with development teams.<\/p>\n<h3>B2B and SaaS SEO<\/h3>\n<p>B2B consultants may concentrate on high-intent searches, product education, comparison pages, and qualified pipeline generation.<\/p>\n<p>Success frequently depends on understanding long sales cycles and connecting organic visibility with customer acquisition.<\/p>\n<h3>AI Search Visibility<\/h3>\n<p>Ai search is another area consultants should understand as search experiences evolve.<\/p>\n<p>This includes studying how AI-generated answers, retrieval systems, and search interfaces surface information. A <a href=\"https:\/\/austins.website\/consulting\/ai-search-optimization\/\">GEO consultant<\/a> specializes in helping businesses improve their visibility across these emerging search experiences.<\/p>\n<p>However, be skeptical of anyone promising guaranteed citations or visibility in AI-generated responses.<\/p>\n<p>There is no universal method that guarantees a brand will be mentioned in an AI answer.<\/p>\n<p>Whichever specialization you choose, maintain a strong foundation in conventional SEO.<\/p>\n<h2>Step 9: Build a Portfolio That Demonstrates Results<\/h2>\n<p>You don&#8217;t need dozens of clients to build credibility.<\/p>\n<p>You need examples that demonstrate how you identify problems, make decisions, and measure outcomes.<\/p>\n<p>A useful case study includes:<\/p>\n<p><strong>The situation:<\/strong> Describe the business, website, and original problem.<\/p>\n<p><strong>The diagnosis:<\/strong> Explain the evidence you reviewed and the issues you identified.<\/p>\n<p><strong>The recommendations:<\/strong> Document the changes you proposed or implemented.<\/p>\n<p><strong>The results:<\/strong> Show relevant metrics, dates, and outcomes.<\/p>\n<p><strong>The limitations:<\/strong> Identify other factors that may have influenced performance.<\/p>\n<p>Avoid presenting a ranking increase as proof of revenue growth unless you have supporting conversion or sales data.<\/p>\n<p>If you&#8217;re using a personal project, explain that it was a personal project. If you worked as part of a team, describe your specific contribution.<\/p>\n<p>An seo expert earns credibility through clear evidence and sound reasoning, not exaggerated performance claims.<\/p>\n<p>Your portfolio should demonstrate your ability to conduct competitive analysis, communicate priorities, and connect SEO work to business objectives.<\/p>\n<h2>Step 10: Launch Your SEO Consulting Business<\/h2>\n<p>Once you have practical experience and credible examples of your work, you can begin offering consulting services.<\/p>\n<p>Start with a clearly defined service.<\/p>\n<p>Instead of advertising that you &#8220;do everything SEO,&#8221; consider a focused offer such as a technical audit, SEO opportunity assessment, or ongoing advisory engagement.<\/p>\n<h3>Define Your Services<\/h3>\n<p>Common consulting services include:<\/p>\n<ul>\n<li>SEO audits and strategic recommendations<\/li>\n<li>Keyword research and opportunity mapping<\/li>\n<li>Content optimization and editorial planning<\/li>\n<li>Technical issue prioritization<\/li>\n<li>Competitive analysis and market research<\/li>\n<li>Monthly advisory and performance reviews<\/li>\n<\/ul>\n<p>Be explicit about what clients receive.<\/p>\n<p>An audit could include a prioritized issue list, implementation guidance, and a consultation to review findings.<\/p>\n<p>An ongoing engagement might include monthly strategy sessions, performance analysis, and collaboration with the client&#8217;s internal team.<\/p>\n<h3>Set Your Pricing<\/h3>\n<p>Consultants commonly use hourly, project-based, or monthly retainer pricing.<\/p>\n<p>Each structure has tradeoffs.<\/p>\n<p>Hourly pricing is straightforward but can penalize efficiency. Project pricing provides a defined cost for a specific deliverable. Retainers support ongoing collaboration but require clear expectations.<\/p>\n<p>Your pricing should account for your expertise, operating costs, delivery time, project complexity, and the value of the work.<\/p>\n<p>Avoid setting rates solely by copying competitors.<\/p>\n<h3>Find Your First Clients<\/h3>\n<p>Start with professional relationships, relevant business communities, and companies that match your chosen specialization.<\/p>\n<p>Your outreach should identify a credible business opportunity rather than rely on generic claims about improving rankings.<\/p>\n<p>For example, you might notice that a company has multiple service pages competing for similar queries.<\/p>\n<p>You could explain the potential issue, acknowledge what you cannot determine without internal data, and offer a structured assessment.<\/p>\n<p>The goal is to demonstrate useful thinking before asking someone to purchase a service.<\/p>\n<h3>Build a Repeatable Process<\/h3>\n<p>Create templates for discovery calls, audits, proposals, reporting, and client communication.<\/p>\n<p>Set expectations about responsibilities, deliverables, timelines, and access to necessary systems.<\/p>\n<p>SEO consultants typically influence outcomes without controlling every implementation decision.<\/p>\n<p>A repeatable process helps clients understand what they&#8217;re purchasing and helps you deliver consistent work.<\/p>\n<h2>How Long Does It Take to Become an SEO Expert?<\/h2>\n<p>There is no universally accepted timeline for becoming an seo expert.<\/p>\n<p>Learning basic terminology can take weeks. Developing the judgment required to advise businesses independently generally takes substantially longer.<\/p>\n<p>The pace depends on how much time you spend practicing, the complexity of your projects, and the feedback you receive.<\/p>\n<p>An seo specialist who works on several different websites may encounter more varied problems than someone who only studies tutorials.<\/p>\n<p>Structured seo training can accelerate foundational learning, but it doesn&#8217;t replace experience.<\/p>\n<p>You can use educational resources from Google Search Central, Search Engine Land, Moz, and reputable seo blogs to stay informed.<\/p>\n<p>Follow changes in search engine algorithms and major algorithm updates, but avoid reacting to every fluctuation in the serps.<\/p>\n<p>The objective is to understand how search works and develop a reliable process for responding to new information.<\/p>\n<h2>Do You Need a Degree or Certification to Become an SEO Consultant?<\/h2>\n<p>No specific degree or certification is universally required to work independently as an SEO consultant.<\/p>\n<p>A background in marketing, analytics, communications, or computer science can be helpful, but demonstrated competence matters more than a particular credential.<\/p>\n<p>Certifications can provide structure and help you become familiar with tools.<\/p>\n<p>However, completing a course does not automatically qualify someone to advise clients on complex technical or strategic decisions.<\/p>\n<p>A professional seo specialist should be able to explain recommendations, identify tradeoffs, and demonstrate practical experience.<\/p>\n<p>If you eventually want to become an seo manager or lead larger engagements, communication, project management, and stakeholder coordination become increasingly important.<\/p>\n<h2>Common Mistakes New SEO Consultants Should Avoid<\/h2>\n<p>One common mistake is focusing on rankings without understanding business outcomes.<\/p>\n<p>Another is treating every recommendation from an auditing platform as equally important.<\/p>\n<p>A tool might flag hundreds of issues, but only a small number may materially affect a client&#8217;s goals.<\/p>\n<p>New consultants also sometimes overpromise results, underestimate implementation complexity, or fail to clarify what they are responsible for delivering.<\/p>\n<p>Avoid guaranteeing first-place rankings, promising specific traffic increases without supporting evidence, or assuming that an SEO recommendation will be implemented immediately.<\/p>\n<p>Finally, don&#8217;t ignore user experience. A page can be technically optimized and still fail to help visitors complete their intended task.<\/p>\n<p>Strong consulting requires balancing search visibility, website usability, implementation costs, and business priorities.<\/p>\n<h2>Final Thoughts: Building a Sustainable SEO Consulting Career<\/h2>\n<p>Learning how to become an SEO consultant is ultimately about developing a combination of technical competence, analytical judgment, and business understanding.<\/p>\n<p>Start by learning the fundamentals, practicing on real websites, and documenting your work.<\/p>\n<p>Then choose a specialization, develop a clear service offering, and build relationships with businesses that can benefit from your expertise.<\/p>\n<p>The strongest consultants don&#8217;t simply tell clients how to get more traffic. They identify which search opportunities matter, explain the tradeoffs, and help businesses invest in work that supports measurable growth.<\/p>\n<p>That is the foundation of a sustainable consulting practice.<\/p>\n<h2>Frequently Asked Questions About Becoming an SEO Consultant<\/h2>\n<h3>Can I become an SEO consultant with no experience?<\/h3>\n<p>You can begin learning SEO without professional experience, but you should gain practical experience before independently advising paying clients. Start with a personal website, supervised projects, or an entry-level role where you can learn from experienced practitioners.<\/p>\n<h3>How do I become an SEO specialist without a degree?<\/h3>\n<p>Start with search fundamentals, keyword research, technical auditing, and on-page optimization. Practice on real websites, learn measurement tools, and build a portfolio demonstrating your work. A degree can help in some hiring situations, but it isn&#8217;t universally required.<\/p>\n<h3>What skills does an SEO consultant need?<\/h3>\n<p>A consultant needs technical SEO knowledge, content planning skills, analytical ability, communication skills, and business judgment. The ability to prioritize recommendations and explain their commercial value is especially important.<\/p>\n<h3>How much can an SEO consultant earn?<\/h3>\n<p>Earnings vary significantly by market, experience, specialization, client mix, and business model. Independent consulting revenue is not the same as personal income because expenses, taxes, and nonbillable time must also be considered.<\/p>\n<h3>Is SEO consulting still a good career with AI search?<\/h3>\n<p>SEO consulting remains a viable career path, but the work is evolving. Consultants increasingly need to understand AI-powered discovery alongside conventional organic search. The underlying skills of technical accessibility, information quality, measurement, and business analysis remain relevant.<\/p>\n<h3>Should I learn Semrush or Moz first?<\/h3>\n<p>Either platform can support foundational learning. Semrush offers broad research and auditing capabilities, while Moz provides tools and educational resources. Start with the platform that fits your budget and learning objectives, and focus on understanding the underlying SEO concepts rather than memorizing a particular interface.<\/p>\n<h3>Can I work as an SEO consultant remotely?<\/h3>\n<p>Yes. Many consulting activities, including audits, research, reporting, and strategy meetings, can be performed remotely. Your ability to work effectively depends on having appropriate access to client systems, clear communication processes, and agreed-upon deliverables.<\/p>\n<h3>What is the difference between an SEO consultant and an SEO agency?<\/h3>\n<p>An independent consultant typically provides specialized advice or directly manages a defined scope of work. An agency may have multiple employees covering strategy, content, development, and implementation. The distinction isn&#8217;t absolute, and both business models can offer similar services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to become an SEO consultant, build practical skills, get clients, set your rates, and grow a successful SEO consulting business.<\/p>\n","protected":false},"author":0,"featured_media":117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/media\/117"}],"wp:attachment":[{"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/austins.website\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}