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Funnel Analysis

Funnel
Analysis

Your marketing funnel is only as strong as its weakest conversion point. Whether you're pouring money into paid media or investing in long-term SEO, inefficiencies in your funnel cost you leads, revenue, and momentum.

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Why Choose Austin
Over Agencies

My Digital Marketing Funnel Analysis service is designed to uncover those friction points, diagnose performance gaps, and deliver a roadmap to higher ROI—no fluff, just actionable insights.

Goal Setting

Careful attention to your goals is my top priority. I’ll help your team develop the omnichannel marketing funnel(s) necessary to reach them.

Measuring Results

Your team will be given guidance on proper lead generation or e-commerce Analytics tracking, as well custom Looker Studio reporting. I will help your team illustrate the KPIs that matter most to your campaign, focusing on the bottom-of-funnel by default.

Targeting

Having the right messaging is useless if it’s not reaching the appropriate audience. This is why I’ll help your team identify ideal customer profiles and target personas.

Key Results

Your team will be given the guidance necessary to meet and exceed objectives/key results. Custom reporting will tell the full story.

Read Reviews About My Work with Digital Funnels

See what my current and previous clients say about my work with their marketing funnels.

Find the Leaks. Fix the Flow. Fuel the Growth.

Your marketing funnel is only as strong as its weakest conversion point. Whether you’re pouring money into paid media or investing in long-term SEO, inefficiencies in your funnel cost you leads, revenue, and momentum.

My Digital Marketing Funnel Analysis service is designed to uncover those friction points, diagnose performance gaps, and deliver a roadmap to higher ROI—no fluff, just actionable insights.

Who This Is For

This service is ideal for:

  • Founders, CMOs, and Marketing Directors seeking clarity on funnel performance

  • SaaS, DTC, and service-based businesses with multiple acquisition channels

  • Brands investing in SEO or paid media and unsure if the funnel supports growth

  • Teams preparing for a redesign, rebrand, or product launch

What You Get

✅ Funnel Health Report

A full audit of your current digital funnel, including user flows from acquisition to conversion.

✅ KPI Gap Analysis

Assessment of your current metrics and missing KPIs, plus what’s needed to track true performance.

✅ Leak Detection

Identify high-friction or high-drop-off stages—whether it’s a landing page, form, nurture email, or checkout process.

✅ CRO Opportunities

Conversion Rate Optimization suggestions backed by behavioral data and UX best practices.

✅ Attribution & Tracking Review

Ensure your GTM, GA4, and Looker Studio setups are telling the right story and informing smart decisions.

✅ Strategic Roadmap

Clear, prioritized next steps to improve funnel efficiency and revenue performance.

Channels Analyzed

  • Organic Search

  • Paid Search & Social

  • Referral & Direct Traffic

  • Email & Retargeting

  • Landing Pages & Site Navigation

Tools I Use

  • Google Analytics 4

  • Google Tag Manager

  • Looker Studio

  • Hotjar / session replay tools

  • Your CRM or marketing automation platform

  • Custom GPTs (for analysis and reporting efficiencies)

Pricing & Timeline

Every business is unique, so I tailor the scope and pricing to your funnel complexity and goals. Most funnel audits are delivered within 2-3 weeks, with pricing starting at $1,500.

Need ongoing support post-audit? I offer strategy retainers and implementation oversight, too.

Let’s Optimize Your Growth Engine

The best traffic in the world won’t convert if your funnel isn’t built to perform. Let’s make sure your digital journey works as hard as your budget does.

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📅 Book a free 20-minute discovery call
🔗 Or reach out on LinkedIn

Schedule a Free Consultation

Let's sit down and chat over GoogleMeet. I'd like to hear more about your goals and pain points.