Columbia, MO · Since 2013
Not just a strategist.
A builder.
I've led high-performing teams, developed scalable systems, and created SEO campaigns that became agency case studies.
I've led high-performing teams, developed scalable systems, and created SEO campaigns that became agency case studies.
I've worked in digital since 2013. Today I'm a Senior SEO/GEO Strategist at Directive — after nearly five years at HawkSEM rising from Senior SEO Manager to SEO Team Lead to Lead Strategist — and I co-founded Point Source Marketing (formerly SEO Succor), where I still serve as lead digital strategist for brands I've managed for years.
That dual seat matters: agency leadership keeps me sharp on process, scale, and what works across dozens of accounts. Consulting keeps me in the trenches — the same clients, compounding results year over year, documented in published case studies.
More recently, my work has focused on AI Overview and LLM visibility — helping brands get cited by ChatGPT, Gemini, and Perplexity, not just ranked by Google. It's the biggest shift in search since mobile, and I've been building for it since before it had a name.
Evidence over assumption. Every recommendation traces to data you can check yourself. Transparency. Same dashboards, same numbers, same access I have. Revenue north star. Rankings don't pay the bills; every channel reports to one number that does.
Free 30-minute discovery call. Bring your goals and pain points — I'll bring the plan.
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