Home / Case Studies
Proof, not promises

The receipts.

Real clients, real names, real numbers. These campaigns were built by me with my team at Point Source Marketing — and every metric below is published and verifiable.

Client website screenshot
SEO · GEO · PPC · Email

HVAC Marketing — Clean Air Columbia

How an integrated SEO, PPC, and email program grew an HVAC brand's revenue +78% year-over-year — capped by a record $70k+ month.

Read the Study →
Client website screenshot
SEO · GEO · PPC

Law Firm Lead Gen — The Military Defense Firm

Building a complete inbound lead funnel for a new law practice — from zero authority to #4 nationally for 'court-martial defense.'

Read the Study →
Client website screenshot
SEO · Content Strategy

Therapy Clinic SEO — CBT Baltimore

Untangling misaligned search signals and building topical authority for one of Maryland's leading CBT clinics — organic MQLs up 271%.

Read the Study →
Client website screenshot
SEO · PPC · Rebrand

Roofing Rebrand — Allegiant Exteriors

Tripling lead volume for a roofing company, then carrying every ranking through a complete rebrand — 621% MQL growth and 3x office expansion.

Read the Study →
Client website screenshot
SEO · Migration

Plumbing SEO — Plumb Smart, Inc.

Six years of compounding SEO for an Atlanta-area plumber — including a full domain migration that didn't drop a single ranking.

Read the Study →
Built at HawkSEM & Directive

Agency campaigns

E-commerce · CPG

Mommy's Bliss

+79% total keyword rankings and +65% organic sessions YoY for the baby-wellness brand — an EEAT-driven backlink strategy carried through a full site revamp.

Official Study →
Wealth management

Moneta Group

+326% keyword portfolio, +164% top-ranking keywords, and +23.5% goal completions — national authority building plus four local-market plays.

Official Study →
SaaS · Field service

Sera

A brand-authority program blending SEO, PPC, and social for the field-service-management software company.

Official Study →
SaaS · Fintech

Easly

+2,500% referring domains and 40+ Google featured snippets for the Canadian SR&ED financing platform — built from a brand-new domain.

Official Study →
Home services · PPC

The Deck & Fence Co

+523% YoY conversions via intent-restructured PPC campaigns and a transition to target-CPA bidding.

Official Study →
Current · B2B SaaS

Directive

Since June 2026: scaling GEO visibility for one of the world's most recognized file-sync-and-share brands, and tying technical SEO repairs to revenue.

Verify on LinkedIn →

// Studies published by the agencies where I strategized, managed, or led these campaigns. Roles noted on each card.

Your business could be the next study.

Bring me a growth target that scares you a little.

Request a Consultation   See the Numbers