Content Strategy

Content that earns authority — and keeps it.

Great SEO starts with content architecture. I design topic-cluster strategies that make search engines — and LLMs — treat your site as the authority in its niche.

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Organic MQLs

+271%

▲ CBT Baltimore clusters

Keyword portfolio

+592%

▲ Clean Air Columbia

Content ROI

2 yrs

▲ of mapped clusters

// Results from published case studies — client names and numbers verifiable on the case studies page.

What's included

The work

Topic clustering and pillar-page architecture
Editorial calendars mapped to keyword opportunity
Optimization briefs for Clearscope / Surfer workflows
Author entity building: bios, Person schema, EEAT signals
Content audits: prune, consolidate, redirect, refresh

How it runs

The process

Audit & benchmark. Every engagement starts with data — where you are, what it's worth, what's in the way.
Roadmap. Prioritized by revenue impact vs. effort. No 90-page PDFs that never get executed.
Execute & report. Work ships weekly; results report to one north star in a dashboard you own.

Proof, not promises

Related case study

Therapy Clinic SEO — CBT Baltimore

Untangling misaligned search signals and building topical authority for one of Maryland's leading CBT clinics — organic MQLs up 271%.

Read the Case Study

Common questions

FAQ

What's a topic cluster strategy?

A pillar page owns the head term; clustered supporting content answers every related question and links up. Depth plus structure is how sites earn topical authority in both Google and LLMs.

Do you handle the writing?

I deliver the architecture, calendar, and per-piece briefs. Writing can stay in-house or be produced through my editorial network.

Let's build something worth ranking.

Free 30-minute discovery call. Bring your goals and pain points — I'll bring the plan.

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