Analytics

If you can't measure it, you can't defend it.

Most marketing reporting answers the wrong questions. I configure GA4 and GTM to capture what matters, then build Looker Studio dashboards your executives actually read — bottom-of-funnel KPIs by default.

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One number

Revenue

▲ every channel reports to it

Record month

$70k+

▲ Clean Air visibility

Wasted spend

Cut

▲ before scaling budgets

// Results from published case studies — client names and numbers verifiable on the case studies page.

What's included

The work

GA4 property configuration and event architecture
GTM container builds and tag governance
Custom Looker Studio dashboards per stakeholder
Lead-gen and e-commerce conversion tracking
Attribution strategy and channel truth-telling

How it runs

The process

Audit & benchmark. Every engagement starts with data — where you are, what it's worth, what's in the way.
Roadmap. Prioritized by revenue impact vs. effort. No 90-page PDFs that never get executed.
Execute & report. Work ships weekly; results report to one north star in a dashboard you own.

Proof, not promises

Related case study

HVAC Marketing — Clean Air Columbia

How an integrated SEO, PPC, and email program grew an HVAC brand's revenue +78% year-over-year — capped by a record $70k+ month.

Read the Case Study

Common questions

FAQ

Can you fix a broken GA4 setup?

That's most engagements. Misfired events, duplicate transactions, unattributed conversions — I audit the container, rebuild the event map, and validate end-to-end.

What goes in the dashboards?

Whatever your decisions require: pipeline by channel, CAC, LTV, funnel stage conversion. One page per audience, zero vanity metrics.

Let's build something worth ranking.

Free 30-minute discovery call. Bring your goals and pain points — I'll bring the plan.

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