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The Blog.
Field notes from the trenches of search, AI visibility, and revenue-first marketing.
Field notes from the trenches of search, AI visibility, and revenue-first marketing.
Learn answer engine optimization (AEO) with actionable steps to improve visibility in ChatGPT, Perplexity, Gemini, AI Overviews, and search.
Learn how to rank in Google AI Overviews with actionable SEO, AEO, content, authority, schema, technical SEO, and measurement strategies.
Learn how to do generative engine optimization with my 12-step GEO framework for technical SEO, content, citations, AI visibility, and measurement.
Generative engine optimization cost depends on scope, platforms, content, and execution. Learn how GEO pricing works and how to compare providers.
Learn what a GEO agency does, how GEO differs from SEO and AEO, and what to look for when hiring an agency to improve AI search visibility.