Roofing Rebrand — Allegiant Exteriors

Tripling lead volume for a roofing company, then carrying every ranking through a complete rebrand — 621% MQL growth and 3x office expansion.

Inbound MQLs

+621%

▲ over two years

Offices

1 → 3

▲ since program launch

Keyword portfolio

+1,966%

▲ in 10 months

Rebrand traffic loss

▲ rankings carried over

The brief

Goals

Triple inbound MQLs within 24 months
Lead the full rebrand across all digital channels
Build visibility for the new Allegiant Exteriors brand

The playbook

Strategy & execution

The setup: ClearCoat Roofing needed enough inbound volume to justify two new Indianapolis sales offices. Market analysis said it was possible — with a phased plan.

SEO execution: a strategic keyword map and phased content calendar prioritizing high-intent searches grew the organic keyword portfolio +1,966% in ten months.

The rebrand: in late 2023, ClearCoat became Allegiant Exteriors. I managed the full digital transition — URL redirects to Google Business Profile — with zero traffic loss.

PPC conquesting: competitive campaigns targeting top local contractors and branded terms accelerated lead flow in key ZIPs. By the 2024 roofing season: three locations, more in the pipeline.

"SEO keywords jumped astronomically after only a few months. They jumped my calls 2X in no time. Great transparency and results. Highly recommend."— HomePro Indy · General Contractor · Google Review

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These campaigns were built by me with my team at Point Source Marketing. Get the same playbook applied to your business.

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