Therapy Clinic SEO — CBT Baltimore

Untangling misaligned search signals and building topical authority for one of Maryland's leading CBT clinics — organic MQLs up 271%.

Organic MQLs

+271%

▲ as of Oct 2024

Form submissions

+900%

▲ since program start

Money terms

▲ key CBT terms, Baltimore

Cadence

Monthly

▲ performance-tuned content

The brief

Goals

Double organic MQLs within 2 years
Rank #1 for 'cbt near me,' 'cbt therapist,' 'cbt therapy baltimore'

The playbook

Strategy & execution

The hurdles: the site ranked better for office-space terms than therapy terms — confusing Google about its primary purpose. Add failing Core Web Vitals, broken links, bad canonicals, and zero topical depth.

The subdomain fix: all office-space content moved to a dedicated subdomain, isolating therapy intent on the main domain. Google reclassified the site as a clinical practice — rankings responded quickly.

Technical first: Core Web Vitals, broken links, and canonical issues fixed before a single new page. I never create content on a broken site.

Pillar-cluster strategy: two years of mapped content targeting high-intent treatment keywords, each pillar supported by clusters that compound topical authority.

"I am very grateful for finding Austin. It had been a long and frustrating journey trying to find the right fit for us in SEO and website management. Transparency, integrity, and communication — thankfully, we found it!"— Shmuel Fischler, LCSW-C · CBT Baltimore · Google Review

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