HVAC Marketing — Clean Air Columbia

Strategy & execution

The setup: Clean Air Columbia's growth was capped by thin organic visibility and paid campaigns leaking budget on low-intent clicks. The engagement: build a compounding, measurable growth program — and open a new B2B commercial revenue line.

SEO & content: a keyword-mapped calendar targeting high-intent local service terms, content-cluster expansion, local landing pages, recurring technical crawls, and weekly Google Business Profile posts.

Paid media: pruned irrelevant search terms, negated wasteful overlap, added a high-performing image asset — driving +49% month-over-month conversions while holding impression share against national competitors like ServPro and AireServ.

B2B expansion: dedicated commercial pages and a Buildings-We-Serve directory targeting apartments, hotels, laundromats, and medical offices, with matching PPC.

Why it worked: every channel reports to one revenue north star. When the account cleared $70k/mo at +78.3% YoY, the next move wasn't to coast — it was a TAM analysis and a higher goal.