Plumbing SEO — Plumb Smart, Inc.

Six years of compounding SEO for an Atlanta-area plumber — including a full domain migration that didn't drop a single ranking.

Top-3 rankings

+533%

▲ 3 → 19 keywords

Pre-migration growth

+209%

▲ keywords, 2020–21

Migration loss

▲ rankings held

Partnership

6 yrs

▲ and counting

The brief

Goals

Expand keyword visibility and organic footprint
Grow inbound MQLs into sustainable ROI
Migrate beplumbsmart.com → plumbsmart.com without SEO loss

The playbook

Strategy & execution

The setup: the previous agency delivered no leads and no positions. Thousands of technical errors were throttling crawlability — so cleanup came before any content or links.

Off-page from zero: dozens of local citations and high-quality backlinks built domain trust and regional relevance from scratch.

The migration: in December 2021 I led the move to plumbsmart.com — full 301 mapping, search engine notification, and monitoring. Traffic and rankings held through the switch, then kept growing.

Content roadmap: keyword mapping, pillar pages, and strategic internal linking made SEO a reliable, compounding lead source.

"Austin has done an amazing job with my website SEO over the last two years. I'm glad I don't have to think about it, and can just tend to business — which I have plenty of."— Paul Little · Plumb Smart, Inc. · Google Review

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