Law Firm Lead Gen — The Military Defense Firm

Building a complete inbound lead funnel for a new law practice — from zero authority to #4 nationally for 'court-martial defense.'

MQLs via PPC

+1,200%

▲ market-qualified leads

Organic leads

+1,100%

▲ organic-qualified

Keyword coverage

+36,666%

▲ national growth

National rank

▲ 'court-martial defense'

The brief

Goals

Increase market-qualified Courts-Martial leads +300%
Build topical authority across all service offerings
Design a sustainable funnel with +350% ROI

The playbook

Strategy & execution

The setup: TMDF's founder had scaled a previous venture with me; this time the mission was building traction fast for a brand-new practice defending active-duty service members.

PPC: launch campaigns delivered qualified leads in under two weeks. A mix of formats captured top-of-funnel attention while retargeting moved users down-funnel.

SEO/GEO: a tightly structured content-cluster strategy positioned TMDF as the go-to resource for military trial defense. From zero authority, the national keyword footprint grew over 36,000% — and the firm now ranks #4 nationally for its money term.

"I have trusted this team to help me build two different businesses, both of which have thrived. My legal business has seen web traffic increase by at least 1000%, an overwhelming increase in leads, and significantly more qualified leads than we've ever had. All in twelve months."— Josh Traeger · Founder, TMDF · Google Review

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These campaigns were built by me with my team at Point Source Marketing. Get the same playbook applied to your business.

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