SEO · GEO · CRO · Analytics

The Blog.

Field notes from the trenches of search, AI visibility, and revenue-first marketing.

Austin Lewis, SEO and GEO consultant
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31 AI Search Statistics for 2026

31 AI search statistics for 2026 covering ChatGPT, Google AI Mode, AI Overviews, traffic, citations, SEO, conversions, and buyer behavior.

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llms.txt: What It Is and Whether You Need One

Learn what llms.txt is, how it differs from robots.txt and sitemaps, how to create one, and whether it can improve AI visibility in 2026.

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What Is Generative Engine Optimization? A Guide to GEO

What is generative engine optimization? Learn how GEO improves brand visibility across ChatGPT, AI Overviews, Perplexity, and other AI search tools.

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ChatGPT SEO, Explained

Learn what ChatGPT SEO is, how ChatGPT supports SEO workflows, and how to improve your website's visibility in AI search results.

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GEO vs SEO: What Changes and What Doesn’t

GEO vs SEO explained: see what generative engine optimization genuinely changes, what remains good SEO, and how to optimize for AI search without the hype.

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How to Run an AI Visibility Audit (Checklist)

Learn how to run an AI visibility audit with a practical checklist for measuring AI search visibility, competitors, content, citations, and technical gaps.

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LLM SEO: How to Get Cited by ChatGPT

Learn how LLM SEO helps brands get discovered and cited by ChatGPT, Claude, Gemini, Perplexity, Grok, and other AI search platforms.

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Answer Engine Optimization: The Complete How-To

Learn answer engine optimization (AEO) with actionable steps to improve visibility in ChatGPT, Perplexity, Gemini, AI Overviews, and search.

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How to Rank in Google’s AI Overviews

Learn how to rank in Google AI Overviews with actionable SEO, AEO, content, authority, schema, technical SEO, and measurement strategies.

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Generative Engine Optimization: My 12-Step Framework

Learn how to do generative engine optimization with my 12-step GEO framework for technical SEO, content, citations, AI visibility, and measurement.

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